![]() ![]() Facebook’s own-brand messenger service, the imaginatively named Messenger, has strong penetration in Western markets, particularly in the US, but WhatsApp leads the way in developing nations including Brazil, Indonesia and South Africa. Penetration into those markets is key for Facebook, which purchased WhatsApp in 2014 for $19bn. Users without a debit or credit card find it hard to pay the fee even if they can afford it, the company says, “and they worried they’d lose access to their friends and family after their first year”. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”Īlthough the fee is small, WhatsApp says it has harmed its growth, particularly in developing nations where access to banking systems is tenuous. “That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organisations that you want to hear from. ![]() In a blogpost, WhatsApp said: “People might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The company will instead try to earn revenue by monetising communication between businesses and individuals – but Koum also said that the beneficence of WhatsApp’s parent company, Facebook, means that earning revenue is not the top priority. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |